Built to grow stronger

Summary

Jordan Petronelis, CEO of Pair Networks, reflects on how one of America’s most trusted web hosting providers continues to evolve in an increasingly complex online world.
Founded in 1996, Pair built its reputation on reliability, technical integrity, and customer loyalty that spans decades.

In 2024, a structural shift opened the door to a new chapter, one defined not by change for the sake of change, but by renewed focus and shared entrepreneurship.
Joining Your.Online brought Pair into a long-term network of like-minded founders and companies who believe in autonomy, sustainable growth, and the power of collaboration without consolidation.

Key messages

• Staying relevant means staying true to what works and investing to keep it strong.
• Your.Online enables entrepreneurial continuity, not control.
• Shared entrepreneurship across continents brings new energy to established brands.
• Pair’s long-term success shows that reliability is still a strategy.

Reliability that endures

For nearly three decades, Pair Networks has been a constant in the shifting landscape of web hosting. In an industry often defined by rapid churn and race-to-the-bottom pricing, Pair built its success on fundamentals: uptime, security, and authentic service.

“We’ve always believed that simplicity can be powerful,” says CEO Jordan Petronelis. “Our strength has never been about being the biggest. It’s about doing what we do best, consistently, transparently, and with integrity.”

That consistency earned Pair a loyal global customer base, professionals, developers, and businesses who value trust over trends. And it positioned the company perfectly for what came next.

A moment to refocus

In 2024, following a change in ownership structure, Pair had the opportunity to redefine its path forward. The goal wasn’t to start over, but to refocus entirely on the essence of the business: premium web presence, delivered with uncompromising reliability.

“It was a chance to bring the entrepreneurial energy back to the forefront. We wanted to build for the future on our own terms, with the right partner beside us, not above us.”

That partner became Your.Online; a long-term home for digital entrepreneurs, built on autonomy and shared ambition. Where private equity often brings integration and timelines, Your.Online brings continuity and perspective. It’s a platform designed for founders who want to keep leading – and keep growing – without losing what defines them.

Shared entrepreneurship in practice

Joining Your.Online did not change how Pair operates day to day. The company remains fully independent, led by the same team, brand, and culture that made it successful in the first place. What changed is the environment around it: a network of peers, expertise, and long-term strategic support.

“The best way to describe it is shared entrepreneurship,” says Jordan. “We’re surrounded by people who’ve built real companies, who understand the balance between autonomy and collaboration. We challenge each other, not because we have to, but because we want to.”

Across the group, similar stories are unfolding. In the UK, Heart Internet, another presence provider with deep roots, followed a comparable path, regaining independence within the same entrepreneurial framework. Different markets, same mindset: local leadership, supported by global insight. That’s the essence of Your.Online’s model; connected but not consolidated.

Building for the long term

For Pair, the partnership has already unlocked new opportunities. The company is modernizing its infrastructure, refining its go-to-market approach, and exploring ways to bring even greater value to its customers, all while keeping its original identity intact.

“What’s refreshing is the absence of pressure. We’re not working toward an exit or a next transaction. We’re building for the next generation of customers and employees. That’s a completely different mindset and it’s motivating.”

This reflects a broader shift in how digital presence companies think about growth.
In a world of automation and AI, relevance no longer comes from doing more; it comes from deepening what already works.

And for Pair, that means continuing to perfect the fundamentals – reliability, security, and personal service – while leveraging shared insights from peers like Yourhosting, Gandi, and Heart Internet to strengthen its foundation even further.

What comes next

As part of Your.Online’s Presence segment, Pair stands as proof that independence and collaboration can coexist, and that entrepreneurial drive can thrive inside a long-term partnership.

“Joining Your.Online wasn’t a reset. It was a renewal,” Jordan reflects. “We’ve kept everything that makes Pair, Pair — and gained the perspective to keep improving.”

Your.Online’s decentralized model allows each brand to evolve at its own pace, with shared expertise accelerating collective progress. It’s not integration; it’s elevation. And for Pair Networks, it marks the beginning of another long, reliable chapter.

Let’s talk

Are you leading a digital presence brand that’s ready for its next chapter? Not to sell, but to scale with purpose? Let’s connect and explore how shared entrepreneurship can create new momentum for the long term.

Reach out directly to Jordan Petronelis on LinkedIn to exchange experiences, or schedule a one-on-one meeting with Henk Mosterd to explore how Your.Online partners with founders across North America.